Nice Turnout for Tom Erb’s Value Prop Workshop!

Key takeaways from the Value Proposition Workshop presented to us by Tom Erb in February, according to those in attendance:

-We are playing chess not war [the flip card game], sales is a process

-Identifying differentials, using specialization

-Establishing credibility first

-Building effective messages and a voicemail script

-Getting involved / Networking / Getting on a committee

-Using testimonials; name dropping “celebrity” clients

-Setting myself apart to attract and develop candidates

-Structuring voicemail; using industry stats

-Remember: Have the abundance mentality and don’t be afraid to walk away!



-Tom was excellent; Best session since Jen Lambert; Best ROW meeting so far!

-Nice turnout; liked the mixture of lecture and interaction; good content; new information